GlobalData

Marketing Executive, Team Leader

UK-Manchester
Category
Marketing
# of Openings
1

Overview

GlobalData is seeking an experienced Senior Marketing Executive to join its Manchester based digital marketing team. This role would suit a candidate with 3+ years’ experience in a digital marketing or ecommerce position. GlobalData is looking for a talented digital marketer ready to step into a leadership role.

What you will do

  • Manage and motivate the digital marketing team.
  • Devise strategies to drive online traffic to the website.
  • Plan and execute innovative email marketing strategy, including designing and creating HTML email templates aimed at new business in support of the company’s sales objectives.
  • Measure and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Encourage new and creative growth strategies.
  • Project manage and develop the report store websites, improving customer journeys and evaluating end-to-end customer experience and customer touch points.
  • Ensure that all digital marketing processes run seamlessly and are updated when necessary.
  • Proofread copy for marketing materials and content for email campaigns.
  • Work with PR team to align campaigns and product launches.
  • Target and segment the audience using Pardot email software, ensuring the best possible response.

What you will bring to the table

  • Marketing degree or related qualification.
  • Demonstrable experience in leading and managing a team.
  • Experience in designing and creating email campaigns using email software such as Pardot.
  • Working knowledge of HTML.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and encourage the user to buy with confidence.
  • The ability to work under pressure, to deadlines in a busy and evolving environment, whilst delivering a highly professional service and attitude.
  • Strong analytical skills reporting on email metrics.
  • Target driven.
  • Knowledge of website analytics tools (e.g., Google Analytics, Go Squared)

Explore More

www.GlobalData.com

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