Arena International Events Group is looking for an Events Marketing Executive to join its expanding team. Arena International is part of a fast-growing global media group which produces publications, websites, business information and events.
This role will be based in London, but working on our sister brand based in Dubai, MEED. MEED is a remarkable senior management media brand that encompasses a subscription website and magazine, C-level executive conferences, awards and summits hosted by MEED Events, and a high-value content business, MEED Projects.
Established in 1957, MEED, has been integral to delivering business information and news, intelligence and analysis on the Middle East economies and activities ever since. Attracting a key senior management audience through its content and activities, MEED is a media brand and publication that covers a spectrum of services that inform.
As an Events Marketing Executive you will work across a portfolio of 4 awards programmes plus potential new conference and forum products. You will be responsible for taking charge of creating and implementing an effective strategy for the marketing of the awards, with a specific focus on generating new entrants from across the Middle East. This will include implementing marketing plans, generating media partnerships, managing social media accounts, helping to create marketing literature and instigating your own creative ideas to help achieve the business objectives.
Key functional responsibilities include:
Identify key prospect segments for event acquisition through extensive research of current customer base and potential customers
Responsible for accurately and promptly analysing all marketing data and acting upon the results
Marketing Launch Campaign Creation and Delivery
To ensure that any new MEED Events products are launched into market in a premium value position
Copy, creative, design and package
To produce innovative, compelling and profitable creative work
Constantly analyse and manage the hygiene and growth of the database, acting on weak areas, optimising strengths, measuring and controlling research ROI based on actual costs and performance results
Marketing methodologies and approaches
To use the most profitable set of marketing methodologies to optimise profits, visitor numbers and revenues while limiting risk and fatigue
Sales support marketing
Responsible for generating leads, opening doors, helping close new business and client marketing
Partnership management and creation
Responsible for managing existing strategic partnerships; responsible for identifying and establishing new partnerships
Qualifications and Experience
Skills & Competencies